Most people think of jewelry stores as a place to buy gold and diamonds, but it is also a place to get your jewelry repaired or to sell your unwanted pieces. Ice Box Jewelry in Buckhead wanted commercials that educated the consumer of all aspects of their business. Ground Floor Video went right to work, writing, shooting and editing three spots. Taking our crew on location and lighting a store with so many reflective surfaces proved no problem for GFV. We love working with mom and pop stores. Small businesses make big impacts and with a small budget, Ground Floor can produce big results.